Lakme Fashion Week 2015 Ready for Delhiite

The Winter 2015 Lakme runway sees a lot of Delhi focused brands.

Namrata Joshipura
Why Mumbai? I was invited by Lakme to showcase the Insta light collection, which I found quite interesting. Also, it’s just right up my street. I look forward to showing in Mumbai because it’s a big market for us. I like working with the Lakme team. The Insta light cream is the biggest Lakme launch for 2015 and the collection captures the mood and essence of the show — it’s all lights, sci-fi, luminosity and sheerness. We have woven metallics stripes into fabrics.
Mumbai vs Delhi : Mumbai is more Bollywood driven while Delhi is not that much. However, there’s not much of a difference. Geographies are becoming inconsequential as our core audience is the same.

Nachiket Barve
Why Mumbai? Mumbai and Delhi are just cities. Today the audience is global. Last season I skipped and this time I wanted to do a winter collection which is based on the runway to retail format. Literally clothes transition from catwalk to stores in 48 hours. I thought of exploring this business model of instant gratification this festive season.
Mumbai vs Delhi: I haven’t shown in Mumbai in a long time. Having my office here, it’s logistically easier to do a show. Having said that, in the past I have also shown internationally and it’s the same thing, for instance, the backstage madness — model fittings, show passes and make-up etc. Fashion has an universal language and in today’s digital age, we all are acutely aware of fashion through Instagram. There’s a certain type of person who likes my clothes and she’s the same everywhere. It’s catering to ideology than geography.

Arjun Saluja
Why Mumbai? I haven’t shown in Mumbai in a very long time and wanted to tap into the Mumbai market with our essential line. This line is a derivative of the concept line  — inspired from street wear comprising everyday clothes with a twist or quirk.
Mumbai vs Delhi: I can’t comment on that, since I haven’t shown here in a long time.

Ankur, Priyanka Modi
Why Mumbai? AM:PM’s retail foot-print in Mumbai is nearly as big as in Delhi, with stand-alone stores at the Palladium and in Khar West. We view ourselves as a national brand (we’re available across 15 major cities in India) and feel its important our presence be felt around the country.
Mumbai vs Delhi: We’ve consistently shown in Delhi and it’ll always be home. But we feel it’s time our patrons in Mumbai and around the country also experience the world of AM:PM — up, close and personal!

Monisha Jaising
Why Mumbai?: My Mumbai show is a combination of many things — IMG convinced me and got the idea across well. I haven’t shown in the city in a very long time. I have been watching LFW for many years and it’s been conducted well and IMG has a lot to do with it. With the platform reaching its 15th year, it’ll be nice and special. Maybe I’ll show every year going ahead.
Mumbai vs Delhi: My Mumbai line is the extension of my couture line called Riviera. The sailing bride has to dock her boat somewhere and the resort pret line captures what one should wear at the Riviera — from the morning brunch to tea in the afternoon, followed by the red carpet gowns to be worn in the evenings. The Delhi customer is very different from the Mumbai one. Delhi has a mix — there are people who are ready to experiment out of the box, to people who are willing to go completely OTT to individuals, who won’t change their style. On the other hand, Mumbai style is easy chic on the move, which takes you right from morning to night. It’s not so much about the garment here but how you take it from work to a soiree.

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